TrushiMedia:Exam

1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19)  Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21)  Ideology: BBC Question Time analysis and MM articles   

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a really strong assessment, well done. Excellent engagement with issues, ideas and theories. EBI: Q2 perhaps needed a little more clarity and organisation (particularly towards the end) for the very top level but overall this is very strong. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. 6/8 The choice of typography – serif font, formal white on dark background – reinforces this idea  of traditional gender roles  more ‘woke’ approach to gender identity and fluidity. 10/12 The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media  and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure 3

Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of binary opposition can you suggest from watching this clip? Conservative and liberal values, hate and love, support and neglect. 2) What ideologies are on display in this clip? Conservative, liberal, socialist, immigration restriction. Embed the video into your blog (as above) and answer these two questions in full paragraphs. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. To summarise, Mockingjay can be enjoyed as a ‘just a film’ in

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The idea of the self is complicated as it intails who we want to be and who we think we are. Our identity is influences and based of external factors like religion,gender.The consumer boom is not pushing people to buy unnecessary things as only what fits to survive isn’t enough.Dueing yhe 2nd half of the 20th century many become focused on individual differences powered by uniqueness and themselves. Brands use personality to market the product rather than the actual product. 2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? Style over substance means when something has aesthetic value but not tea thought or character behind it. 4) Explain Baudrillard's theo

  Media Magazine reading - two articles on feminism and theory 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? HBO’s Pan Am and Beyoncé’s and music video for ‘Why Don’t You Love Me’, 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Both these texts reinforce typical stereotypes aimed at women through actions and clothes. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. Male Gaze – The gaze referring to Laura Mulvey’s seminal article ‘Visual Pleasure and Narrative Cinema’ which argues that main stream Hollywood films subject female characters to the ‘male gaze’ of the camera, fragmenting and objectifying their bodies. Patriarchy – An ideology that places men in a dominant position over women. Now read The Theory Drop: Gender

Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? To highlight the abuse the women endure and accept as their daily lives. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Even if women have right now men still hold power against them for it so post feminism doesn’t really exists. 3) Why was new technology essential to the success of the Everyday Sexism project?  Technology helped get women the voice they needed to speak out and become more powerful and confront how they have been mistreated. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR view on the future of feminism? I believe that feminism now still heavy relies on  societal beliefs so we as a society can not change views as a whole some will also disagree. And the Everyday Sexism project still gets women reaching out so it must have some point to be required. Media Magazine: T