TrushiMedia:Exam

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' The idea of the self is complicated as it intails who we want to be and who we think we are. Our identity is influences and based of external factors like religion,gender.The consumer boom is not pushing people to buy unnecessary things as only what fits to survive isn’t enough.Dueing yhe 2nd half of the 20th century many become focused on individual differences powered by uniqueness and themselves. Brands use personality to market the product rather than the actual product. 2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? Style over substance means when something has aesthetic value but not tea thought or character behind it. 4) Explain Baudrillard's theo

  Media Magazine reading - two articles on feminism and theory 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? HBO’s Pan Am and Beyoncé’s and music video for ‘Why Don’t You Love Me’, 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Both these texts reinforce typical stereotypes aimed at women through actions and clothes. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. Male Gaze – The gaze referring to Laura Mulvey’s seminal article ‘Visual Pleasure and Narrative Cinema’ which argues that main stream Hollywood films subject female characters to the ‘male gaze’ of the camera, fragmenting and objectifying their bodies. Patriarchy – An ideology that places men in a dominant position over women. Now read The Theory Drop: Gender

Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? To highlight the abuse the women endure and accept as their daily lives. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Even if women have right now men still hold power against them for it so post feminism doesn’t really exists. 3) Why was new technology essential to the success of the Everyday Sexism project?  Technology helped get women the voice they needed to speak out and become more powerful and confront how they have been mistreated. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR view on the future of feminism? I believe that feminism now still heavy relies on  societal beliefs so we as a society can not change views as a whole some will also disagree. And the Everyday Sexism project still gets women reaching out so it must have some point to be required. Media Magazine: T

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:This is a very good lesson in exam technique for future assessments. In Q4 you cover a lot of good neories and alo address both sides of he argument. This gives us plenty to build on. EBI - The unseen text analysis (Q1) is the key area to work on: you need much more than makes it stand out. Pick out key elements (colour, crown, image, font etc.) and discuss possible connotations for each one. -   For Q2+ Q3, revise industry terminology and public service broadcasting  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. 1.Verbal Codes (text): font    gold colour and detail 2.Diversification 3.PSB: BBC,ITV,Channel 4    Unique funding models 4.Cultivation theory: watching tv over time will influence audience. 3) On a scale of 1-