TrushiMedia:Exam

Introduction to Advertising 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Todorovs theory: advert starts off with the 'dilemma'/cliffhanger, people finding out if they are a lover or a hater of Marmite. Once the results are revealed, they enter the disequilibrium- you can see how many of them are distorted to the idea pf being a 'lover/hater' and some are seen arguing. In particular, the Dad and son are seen to reach a new equilibrium as the father becomes "accepting" of his child being a lover.  Barthes: the advert contains many enigma codes for majority of the families- what happens after the ad finishes. Propps; Marmite can be seen as a hero and a villain according to lover/hater 2) What persuasive techniques are used by the Marmite advert? The advert uses many common scenarios(real life metaphors) which are relatable to peoples lives- son coming out to a parent, finding out your partner has been "cheati

1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation 16) Representation: Introduction to Representation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18) January assessment learner response 19)  Representation: Feminist theory 20) Representing ourselves: Identity in the online age - MM article & Factsheet 21)  Ideology: BBC Question Time analysis and MM articles   

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a really strong assessment, well done. Excellent engagement with issues, ideas and theories. EBI: Q2 perhaps needed a little more clarity and organisation (particularly towards the end) for the very top level but overall this is very strong. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. 6/8 The choice of typography – serif font, formal white on dark background – reinforces this idea  of traditional gender roles  more ‘woke’ approach to gender identity and fluidity. 10/12 The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media  and patriarchal dominance. Undoubtedly, the female model is presented as a ‘spectacle’ for male pleasure 3

Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media. 1) What examples of binary opposition can you suggest from watching this clip? Conservative and liberal values, hate and love, support and neglect. 2) What ideologies are on display in this clip? Conservative, liberal, socialist, immigration restriction. Embed the video into your blog (as above) and answer these two questions in full paragraphs. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. To summarise, Mockingjay can be enjoyed as a ‘just a film’ in