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Showing posts from September, 2024

Taylor Swift: Language and Representations

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  she signed with Republic Records, which was subsequently purchased by American businessman Scooter Braun for a reported $300m – he continues to financially profit from them. Swift quickly announced her intentions to re-record her Big Machine albums, which would give her complete ownership of the records a 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In choosing to make the song into a short film, rather than just a music video, Swift has consciously chosen to push her professional creative boundaries for the sake of her art and her storytelling 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  ‘Shake It Off’ is dedicated to telling Swift’s haters. The video for ‘B

Influencers and celebrity culture

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platformbroadcasting in 2017 quickly growinghas democratised media creativity,her subscribers, ordinary usersown content: they are 'produsers' media is social and participatory, with (producer-users) and 'prosumers' anyone having the means to become (producer-consumers).    2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority. The universality of the English language undoubtedly plays an important part here. We could argue that Yo

Clay Shirky: End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? - We could email and exchange files with people - We had access to a way to talk to hundreds of thousands of other computer users around the world. 2) What are the negatives or dangers linked to the development of the internet? It makes it next to impossible to stop spam, abuse or the trading of images of child abuse. Also show how using social media has become such a normal thing now and so many people have started using it without even knowing