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Showing posts from May, 2024

Advertising assessment learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: A very solid assessment that is either in or close to the higher level for each question. EBI: You now need to add the depth, media terminology (post colonialism) or evidence from the texts to reach the top level. 2) Read   the whole mark scheme for this assessment carefully . Identify at least   one  potential point that you missed out on for each question in the assessment. 1. Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. 2.Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this is a very traditional representation of masculinity. The representation of the male as hunter in a foreign jungle setting suggests a reference to  the British Empire and the colonial dominance of the 19th century. 3.Cultural conviviality: This refers to the real-world multiculturalism and racial har

Magazine practical production: tasks

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  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. In these magazine covers there is minimal serif writing with a long medium or close up which could show how the brand is inclusive to all and the cover lines are simple and elegant.   Planning 1) In your blo