Genre

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Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions:

1) What example is provided of why visual iconographies are so important?

Genre are categories or types of media text and are recognised through the repeated use of generic codes and conventions. The iconographies work together to indicate a genre.

2) What examples are provided of the importance of narrative in identifying genre?

Watching a film or tv show or even reading a newspaper. Soap opera is also seen to have a particular genre like dealing with a serious situation.

3) What is the difference between character representation in action movies and disaster movies?

In an action movie, the hero tends to be positioned outside a supportive group and he works alone to fight the villains or save the world. Whereas in a disaster movie, the hero is often places the heroic role within a group of people. They all play a part in solving the problems and working together as a group.  

4) What are the different ways films can be categorised according to Bordwell? 

They can use their prior knowledge of genre to see if they like the media. They could compare these text through similar or different characteristics. They can also use knowledge of genre to reject text the6y dislike.

Producers attract an audience by loyal fan-bases. They can use production where they use paradigms to not create ideas from scratch. They can also market their text using film trailers.


The genre of horror is used repetitively to show how genre has evolved. films like Blade and saw are mentioned key texts like Scarface, reservoir and the sopranos.

Read Media Factsheet 126 - Superheroes: A Genre Case Study and answer the following questions:

1) List five films the factsheet discusses with regards to the Superhero genre.

  • Scott Pilgrim vs The World (2010) 
  • The Avengers and its franchise
  • Batman (3 Films since 2000;
  • Watchmen
  •  Sin City (2 Films since 2000)
2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?

WW2 began in 1939 and the US people saw it at first as a European issue and In the 1940s, Superman was shown needing to battle European bad-guys who threatened the peace and security of Metropolis.
The film offers a metaphor for the conflict the US found themselves in during the 00s. Wars had been fought in desert regions with the main prize being the control of oil - binary opposition of good and evil and like Batman Forever, it also deals with the duality of a hero being both ‘light’ and ‘dark’.

3) How can Schatz's theory of genre cycles be applied to the Superhero genre?

Innovation: superhero comics then being adapted to movies
Classical: good v bad binary opposition being repeated with other superhero movies
Parody: Batman (1966) was intentionally funny and camp and wouldn’t let its audience take the superhero too seriously - ironic tone
Deconstruction: Superman (1978) started a new cycle in the superhero genre with technology leading the innovation with special effects creating more realistic visual ‘miracles’.

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