Reception theory: blog tasks

-

1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?

The preferred reading would be about 50 cent's redemption and remorse. An audience would also feel sympathetic towards him due to his past and encounter with gun violence. A negotiated reading could involve personal bias with 50 cent and may not agree with his past actions or controversial statements. An oppositional reading would be that part of the audience don't listen to rap music and aren't familiar with the music industry. The audience could also see this as a promotion of gun violence and support towards gang culture


2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work?


Preferred reading: This advert is a symbol of female empowerment and feminism as a whole. Supports women that choose to work and support their families
Negotiated reading:
Oppositional reading: The poster is army propaganda and is wrong  


Part 2) Reception theory factsheet #218


1) Complete Activity 1 on page 2 of the factsheet. Choose a media text you have enjoyed and apply the sender-message-channel-receiver model to the text. There is an example of how to do this in the factsheet (the freediving YouTube video).


The sender is Emma chamberlain 
The message is trending topics relating to social media culture. Emma explores various topics and voices her opinion on our current culture
The channel is Spotify as she only offers video to her podcasts on there
The receiver is her listeners who tune in to her podcast


2) What are the definitions of 'encoding' and 'decoding'?
 
Encoding means to convert a message using shared language and code
Decoding means to then revert and understand the message with someone else who shares the cultural understanding of the language and code


3) Why did Stuart Hall criticise the sender-message-channel-receiver model?

He found it limiting as he believes that the messages do not fixed meanings and how they are interpreted depends on the audience


4) What was Hall's circuit of communication model?

A non linear model ,different moments in the process that work independently from one another in the construction of meaning



5) What does the factsheet say about Hall's Reception theory?

It challenges the idea that audiences all understand media texts in the same way. Signs are polysemic and meaning they have more than one meaning depending on who is consuming the media text


6) Look at the final page. How does it suggest Reception theory could be criticised?

It assumes that all audiences can recognise dominant and hegemonic readings and he is also is politically inclined to seek out evidence that popular culture has a role in reinforcing cultural hegemony like preserving class structures

Comments

Post a Comment

Popular posts from this blog

Media regulation: blog tasks

-
  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulation  is a system that  provide rules and regulations to ensure that organisations operate fairly they do this to monitor the way that their industries work. 2) What is OFCOM responsible for? OFCOM regulates broadcast media such as TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? I think protecting children is the most important section as they are trying to keep kids safe from the internet and subjects they should not be seeing there such as offensive language, nudity or any news that try's to attract children. 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why? I partially agree with OFCOMs statement as children usually stay up late watching television as its a s
Read more

Representation: blog tasks

-
1) Why is representation an important concept in Media Studies? Representation create meaning, it is a central to an understanding of the media. The media intervene and stand between the object and what we see – the act of communicating the image or idea in some way changes it. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? • A picture editor selects the photo from a whole series of images to be used to illustrate a news story. The image may be cropped, resized and, in some cases, photoshopped. • A news editor will decide on the way the story will be presented, and the use of captions to pin down, or anchor, the meaning of the image. • The photograph of Kate Middleton in the newspaper is a re-presentation of what she looks like, with people controlling and manipulating the image at various stages throughout the process. • The Duchess herself, the person, is some distance away from the image that is reproduced. 3) Summarise the sec
Read more

Public service broadcasting

-
Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience's viewing habits have changed rapidly and competition is ever increasing  2) Read page 4. How has TV viewing changed in recent years?  There have been significant changes in the way in which people watch television. Live broadcast viewing has declined and audiences continue to choose to watch content at times it suits them by on demand streaming 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  They have trustworthy news sharing unbiased views and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV  A udiences tend to watch and h
Read more