psychographics:pair presentation
Who you are working with: Tanisha
The psychographic group you are researching: Strugglers
Introduce your example couple that represents your group:
1) Make up their names:
Geoff & Bob
2) Where do they work/study?
Car mechanics, plumber or cleaner
3) What do they do in their spare time?
Go to pubs, drink, buy lottery tickets
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The Sun
The psychographic group you are researching: Strugglers
Introduce your example couple that represents your group:
1) Make up their names:
Geoff & Bob
2) Where do they work/study?
Car mechanics, plumber or cleaner
3) What do they do in their spare time?
Go to pubs, drink, buy lottery tickets
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The Sun
Talk Sports
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Eastenders
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Eastenders
ITV1
Sports
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Old Hp Laptop
Lottery website
Uber Eats
IPhone 4/ Blackberry
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