Advertising assessment learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: A very solid assessment that is either in or close to the higher level for each question. EBI: You now need to add the depth, media terminology (post colonialism) or evidence from the texts to reach the top level. 2) Read the whole mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. 1. Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. 2.Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this is a very traditional representation of masculinity. The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century. 3.Cultural conviviality: This refers to the re...