Advertising assessment learner response

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1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: A very solid assessment that is either in or close to the higher level for each question.

EBI: You now need to add the depth, media terminology (post colonialism) or evidence from the texts to reach the top level.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1.Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition.

2.Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this is a very traditional representation of masculinity.The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century.

3.Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony and binary view often presented by the media. 

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

hypermasculine
‘chiaroscuro’
intertextuality

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

Aggressively heterosexual representation perhaps shows male insecurity in light of the decriminalisation of homosexuality in 1967.women during the 1960s culminating in the Equal Pay Act in 1970.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

Cultural conviviality
Double consciousness
Othering

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