Y12 exam - Media Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).


2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: The typography on the advert is all sans serif, offering connotations of a more youthful,modern brand.

Q2 (unseen text and CSP) additional point/theory/CSP reference: Emphasis on youth (“Now is a good time for your first Swiss Watch”) and mise-en-scene of model perhaps shows an evolution in masculinity.
Aggressively heterosexual representation perhaps shows male insecurity in light of the decriminalisation of homosexuality in 1967.

Q3 (music video) additional point/theory/CSP reference:The 2019 Old Town Road scene arguably makes an ideological point through its entirely black casting in a scene that perhaps references the ‘white picket fence’American Dream (residents watering their garden, fixing their car or sitting on the porch). 

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration:Greater control of the production process
                                                 Lower costs and higher profits

Definition and benefits of diversification:Media company branches out into a different area of the media industries.
prevent newer companies such as Netflix overtaking their market share.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.
Social media was a significant aspect of marketing with strong presence on YouTube,
Twitter, Facebook and Instagram.
Film was largely unsuccessful at the box office with many industry figures blaming a release
strategy that failed to build on positive word-of-mouth
Blinded By The Light is a very traditional film release – adapted from a book, directed by Gurinder Chadha who had previous success with Bend It Like Beckham and bought at auction by New Line Cinema for a traditional summer release.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 
distributed 
vertical integration 
diversification

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