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Y12 exam - Media Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The typography on the advert is all sans serif, offering connotations of a more youthful, modern brand. Q2 (unseen text and CSP) additional point/theory/CSP reference:  Emphasis on youth (“Now is a good time for your first Swiss Watch”) and mise-en-scene of   model perhaps shows an evolution in masculinity. Aggressively heterosexual representation perhaps shows male insecurity in light of the  decriminalisation of homosexuality in 1967. Q3 (music video) additional point/theory/CSP reference: The 2019 Old Town

The Gentlewoman: Audience and Industries

Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? Yet, the gentlewoman sticks a middle finger up at these conventions. Its minimalist covers are so completely different that it’s actually shocking. The only text is the title, subtitle and name of the person in the photograph, which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! Compared with Vogue, Elle or Cosmopolitan, the gentlewoman has no need to shout. Its fresh take on what a magazine should look like stands out enough – made you look, it seems to whisper. What representations are offered in the Gentlewoman? indeed, representation in the gentlewo

The Gentlewoman: Language and Representation

 Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  What do the typefaces used on the front cover suggest to an audience? The typefaces used on the front cover convey to an audience sans serif fonts are intended to be chic and simplistic.  How does the cover subvert conventional magazine cover design? The Gentlewoman subverts conventions of magazines because it doesn't have typical aspects like coverlines, lower case title and the close up of the models face. Write an analysis of the central image. tightly framed  closeup camera shot - unconventional low angle direct mode of address What representations of gender and celebrity can be found on this front cover? Scarlett Johansson is a well known actress and can be seen as a successful woman. What gender and representation theories can we apply to this cover of the Gentlewoman?  Judith  Butler - 'gender is a performance'  van z

Magazine front cover - Learner response

Image
1) Add your finished magazine cover as a JPEG image.   2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 8 Estimated A Level coursework grade: C / D WWW: You have created and submitted a magazine cover but are lacking detailed planning and evaluation – these elements are an important part of the project and a great lesson for your future coursework. Your cover is clearly recognisable as a copy of Vogue and the central image has real potential – just a bit of Photoshop editing could have turned this into a top, top cover shot! I like how you’ve tried to use typography in the Vogue style too.  EBI: There are a few areas we need to work on. Firstly, the image – just cropping in slightly to make it a closer shot would have made a huge difference. The top and right of the image (with the wall/ceiling e

GQ - Audience & Industries

Audience Look through  the GQ Media Kit  and answer the following questions:  How does the media kit introduction describe GQ? GQ explores the powerful and progressive new forces shaping culture, society and commerce in Britain. GQ is a digital, social, video and experiential powerhouse- a community where people gather to be inspired and exchange ideas around style, creativity and culture. What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop culture conversation, GQ's authority has never been broader or stronger.  Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 61%, £7.7K, £1.2K These show that the magazine GQ is for upper class and are mainly aimed to those who earn a higher income in the household. Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ HYPE   GQ Hype spotlights

GQ - Language & Representation

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here. Answer the following questions: What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General interest: typically covers topics like food, fashion or home and gardening. They have a combination of stories pictures and advertising and are bound together with a glossy cover. Special interest: appear to be doing well now in a time of decreasing print sale because they target a smaller, more specialised audience.  Professional: A periodical published by the governing body of a profession. The standard of quality of such periodical may be similar to that of a scholarly publication.  Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and image but also appealing to their intelligence and needs for